Major League Eating: The Game – Nintendo Wii
Case Study: Major League Eating: The Game (WiiWare)
What Can MMPR do with a project that has more âmainstreamâ appeal then âgamerâ appeal?
â¢MLE appeals to high school and older guys. MLE receives coverage on sports networks such as ESPN2 and menâs channels such as Spike TV.
â¢Target mainstream male gamers, while educating more hardcore gamers regarding how you can turn something like professional eating into a game.
â¢Announce deal with MLE into sports and gaming media channels
â¢Announce WiiWare separately to gaming press
â¢Launch via big gaming appearance (GameSpot Live) while pitching the bigger MLE story to national media
â¢Co-sponsor âHappy Hourâ Event with Nintendo of America
â¢Big Media event in NYC targeting sports and mainstream press â go for an eating world record.
â¢Coverage to Date (highlights): NBC Today Show, ESPN television, On the Spot, National Public Radio (Wait Wait Donât Tell Me show), Sports Byline (national sports radio), New York â¢Magazine (May 5 issue), Maxim Magazine (June 08), 1up, Game Informer, GamePro, Nintendo Power, Seattle Times, NY Post, and a spot on a Jay Leno/Tonight Show monologue!